According to @EmberCN, Animoca Brands Research finds that centralized exchanges are evolving into Universal Exchanges (UEX) to capture the early majority as growth moves beyond crypto-native users and degens. source: @EmberCN; source: Animoca Brands Research. The report maps the trajectory from OTC chat groups to on-chain gateways and places the market at a transition from early adopters (phase 2) to early majority (phase 3), framing product simplification as critical to the next leg of exchange growth. source: Animoca Brands Research. Key UEX features highlighted include one app and one account to trade on-chain assets across multiple networks with abstracted wallets, gas, chain selection, approvals, and contract interactions, enabling users to input a contract address or token name and execute directly. source: @EmberCN. Function scope now spans spot, derivatives such as perpetuals and options, plus finance products like earn, lending, and payments in a single super app to meet different user stages and retain order flow. source: @EmberCN. Chain abstraction is cited as a comparable approach that unifies balances and gas across chains, but UEX is characterized as a higher-level model that implements multi-chain execution within exchange rails. source: @EmberCN. The report identifies the early majority—users who adopt only when returns are clear—as the next growth engine, positioning UEX roadmaps as the exchange response to unlock mainstream volume. source: Animoca Brands Research; source: @EmberCN.

According to @rovercrc, Elon Musk's social media platform X is preparing to launch investment and trading features 'soon,' as stated by CEO Linda Yaccarino. The move aims to transform X into an 'everything app' for financial services, which could significantly impact the crypto market given Musk's known advocacy for Dogecoin (DOGE) and Tesla's substantial Bitcoin (BTC) holdings. This development parallels the push by the TON-based protocol Affluent to turn the messaging app Telegram into a financial super app for decentralized finance (DeFi). Affluent, co-founded by a former TON Foundation director, plans to offer lending pools and yield strategies directly within Telegram, aiming to simplify the user experience and boost DeFi adoption. For traders, these parallel moves by two major platforms signal a potential surge in mainstream crypto integration, creating speculative interest around associated assets like DOGE, BTC, and especially The Open Network's TON.